In the bustling streets of Istanbul, a company named “ALEMTYAZ LIMITED ลฤฐRKETฤฐ” proudly displays its name on a glass facade. The English/Turkish transliteration is clear enough, but the Arabic script below it suffers from a case of orthographic overkill.
Diagnosis: Spelling
The company name, meant to signify “Distinction” or “Excellence,” introduces a Breaking Hamza (ููู ูุฒูุฉู ููุทูุน) where the rules strictly demand a smooth connection.
Arabic text in question
ุงูุฅู ุชูุงุฒ ููุชุฌุงุฑุฉ ุงูุนุงู ุฉ
Arabic text as it should be
ุงููุงู ูุชูููุงุฒู ูููุชููุฌูุงุฑูุฉู ุงููุนูุงู ููุฉู
Excellence in General Trading
Note: You don’t use diacritics (ุชุดููู) in everyday Arabic. We use them here to clearly explain the grammar, spelling and meaning of words. To avoid confusion, we generally ignore auxiliary vowels that are necessary for pronunciation to avoid consonant clusters.
Analysis
The error here is a specific type of spelling mistake common even among native speakers, but strictly incorrect in standard orthography.
- The Root Cause: The word is derived from the Form VIII verb (ุงูููุนููู ุงูุซููููุงุซูููู ุงูู ูุฒููุฏู ุจูุญูุฑููููููู – ุจูุงุจู ุงููุชูุนููู).
- The Verb: The verb is ุงูู ูุชูุงุฒู (imtฤza – to be distinguished).
- The Verbal Noun: The noun (ุงูู ูุตูุฏูุฑ) is ุงูู ูุชูููุงุฒ (imtiyฤz).
- According to the rules of Arabic orthography, the imperative (ุงูุฃูู ูุฑ), the past tense (ุงููู ูุงุถูู), and the verbal noun (ุงูู ูุตูุฏูุฑ) of Form VIII verbs always take the Connecting Hamza (ููู ูุฒูุฉู ููุตูู).
This means the Aleph at the beginning is written bare, without the little symbol (ุก) above or below it.
- Wrong: ุฅูู ูุชูููุงุฒ (Imtiyฤz)
- Right: ุงูู ูุชูููุงุฒ (Imtiyฤz)
The sign designer likely heard the sharp “i” sound at the start of the word and assumed it required a Hamzat Qat’ with a kasra (ุฅู), ignoring the morphological rule that governs this specific verb form.
The Company Name
The irony is palpable. The word ุงููุงู ูุชูููุงุฒ (al-Imtiyฤz) signifies:
- Distinction
- Excellence
- Privilege
- Concession/Franchise
By misspelling their own name, they have arguably failed to achieve the linguistic “excellence” they are advertising.
Source: Real Place
Time the picture was taken: 2025-11-28
Location: Tรผrkiye
Genรงtรผrk Caddesi –
Tรผrkiye
Latitude: 41.0117067
Longitude: 28.9555674
Credit
Picture credit: Gerald Driรner
Added: 11/30/2025 by Gerald Driรner
Wanna cite this article?
Driรner, G. (2026, August 12). Distinction Denied. Arabic for Nerds. https://arabic-for-nerds.com/errabic/distinction-denied/
Published: August 12, 2026
Please check the citation before use, especially if your style guide has local requirements.
Publication ISSN: 3055-1730
Join the discussion: Sign in with social media for instant commenting, or register with email (comments require approval):
I see another error:
ูุชุฌุงุฑุฉ ุงูุนุงู ุฉ
I would not accept this from my beginners students of Arabic after their third week of Arabic (agreement in definedness).